Marketplace Integration & E-Commerce Operations
European
Marketplace
Expertise.
Helping brands grow across 40+ European marketplaces — from feed setup to live operations. Based in Croatia, working EU-wide.
Marketplace Integration & E-Commerce Operations
Helping brands grow across 40+ European marketplaces — from feed setup to live operations. Based in Croatia, working EU-wide.
What I do
I specialize in the connective tissue of e-commerce — the integrations, feed logic, and supporting processes that keep multi-marketplace operations running smoothly.
End-to-end setup and ongoing management across Amazon, eBay, Otto, Kaufland, Leroy Merlin, Rue du Commerce, ManoMano, Cdiscount, XXXLutz and 30+ more European channels via Channable.
Product feed design, category mapping, rule-based transformations, and quality monitoring. Built for reliability across all active channels simultaneously.
Competitive pricing strategy and automation using Priceshape — monitoring market prices, setting repricing rules, and keeping margins healthy across channels.
Seller onboarding, offer management, and operational support on Mirakl-powered marketplace platforms — keeping listings compliant and processes running.
Klaviyo B2C CRM integration, TikTok Shop, Google Shopping, and Meta Shop setup — connecting the customer journey from acquisition through retention.
Supporting e-commerce backend processes in Shopware 6 — shipping flows, tracking numbers, order management, and pricing logic. Operational support, not platform implementation.
Technology
Hands-on experience with the platforms that power modern European e-commerce — integrations, product data, pricing, and marketing automation.
Feed Management
Channable
Marketplace Platform
Mirakl
Competitive Pricing
Priceshape
Product Information
Pimcore PIM
E-Commerce Platform
Shopware 6
CRM & Email
Klaviyo
Paid Channels
Google Shopping
Social Commerce
TikTok Shop & Meta
Priceshape — Dynamic Pricing Intelligence. In competitive European marketplaces, price is often the deciding factor. I use Priceshape to monitor competitor pricing in real time, build repricing strategies that protect margin while staying competitive, and automate pricing decisions across channels — so brands aren't constantly reacting manually to market shifts.
In practice
Managing 40+ active marketplace connections simultaneously — each with its own feed logic, category mapping, and quality requirements. This is what that looks like inside Channable.
About
I'm Mateo Roksandić, founder of ROX Consulting — an IT consulting practice based in Zagreb, Croatia, focused on marketplace integrations and e-commerce operations.
Despite being early in my career, I've already built hands-on experience across 40+ European marketplaces, with a clear picture of how the continent's e-commerce landscape actually works — the platforms, the quirks, the operational realities that most consultants only read about.
My drive is straightforward: I want to help brands grow across European markets faster than they could alone. That means taking ownership of the technical complexity — feed management, integrations, pricing, CRM — so their teams can focus on what matters. I bring ambition, attention to detail, and a genuine interest in seeing the brands I work with succeed.
Croatia-based, EU-focused, and highly motivated to take on the next challenge.
Contact
Have a marketplace project, an integration challenge, or want to talk e-commerce strategy? I'm available for consulting engagements across the EU.
m.roksandic@rox-consulting.com LinkedIn — Mateo Roksandić